Delulu Is the New Normal: How Influencers Are Rewiring Gen Z’s Reality (For Better or Worse)
Emily Martin Emily Martin

Delulu Is the New Normal: How Influencers Are Rewiring Gen Z’s Reality (For Better or Worse)

If you’ve ever said “I’m living in my delulu era” while fully believing your main character moment is coming — same. Welcome to the club.

Delulu (short for delusional) started off as a playful TikTok joke. Now? It’s a whole mindset. And in a world curated by influencers, luxury vlogs, aesthetic morning routines, and soft life girlies, the line between manifestation and mental gymnastics is getting blurrier by the scroll.

Let’s talk about it.

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